November 7, 2024 by Chris Steege

The RealDeal did the unprecedented: it interviewed a real estate AI Agent. This was not a conversation by keyboard, this was talking, two-way voice communication – another giant first for the real estate industry.

The South Florida Real Estate Forum session on November 7th was packed to the walls, with more people standing than sitting. The session’s panel consisted of thought leaders in the industry and AI, including Fredrik Eklund, founder of The Eklund Gomes Team, and Giorgi Chigogidze, founder and CEO of Purlin. But the audience did not come to see them. It came to see the industry’s first AI, MAYA, in action, and she did not disappoint.

The technology behind MAYA is available today for everyone. Check out our video to see if it is something you would like for your business.

RealAI video

We started Purlin in 2018 to answer the not-so-simple question of what the power of AI could do for Real Estate. We knew of endless complexities to simplify and presumed limitless opportunities to create value. To explore what was really possible (and worthwhile), we spent the last several years collaborating with the best brokers, agents and teams, escrow firms, and lenders. Giorgi Chigogidze, our Founder and CEO, presented some of what we figured out at NAR NXT, in Boston, on November 8th, 2024. See a summary of what Purlin’s AI platform can do, or dive deeper into the AI-powered value propositions of each of our AI applications.

Purlin AI Platform

Purlin Product Playlist

September 11, 2024

Purlin’s Founder and CEO, Giorgi Chigogidze, discussed vertical AI and how it empowers real estate practitioners to unlock more business value safely and responsibly as a Featured Speaker at the 2024 CAR Business Technology Forum, during the Fall CAR Business Meetings at the Marriott Long Beach Downtown.

Purlin Video

September 5, 2024 by Chris Steege

Zillow announced natural language home search yesterday. Purlin launched natural language home search in September 2023. It was powered by an industry-first fair housing AI model in operation since 2020. Purlin’s AI can now do a lot more than natural language search. Take a look at the video for our RealAI product, the entry point for Purlin’s AI platform.

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August 24, 2024 by Chris Steege

AI tools can, and should, do much more for real estate professionals than freeing them up from writing ad copy or managing operations.  The best AI tools are clever.  They know better because they  understand context.  And they can understand the nuances of human language.  For real estate, where context and nuance are everything, the possible value of AI is immeasurable – particularly given heightened regulatory control and the increasing need to demonstrate tangible value to clients.

RISMedia recently featured Purlin’s view on the opportunity, really the necessity, of real estate AIs to understand context and be both careful and clever.

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August 13, 2024 by Chris Steege

April 2024, two major real estate companies announced industry-first, image-based AI tools to improve the home exploration and search experience. Purlin has been offering image-based home exploration and search since 2019.

Five years of continued R&D later, our Sparks product is version 4.0 of that technology. In the next five years will there be natural language-based listing search? Purlin has that now too. You can access all of our AI-fueled homeownership journey tools and fast forward your ai journey today. Let the video below show you the allure of Sparks.

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July 19,2024 by Chris Steege

We are excited to be a sponsor for the first HousingWire AI Summit, in Dallas. The event brought housing and tech leaders from across the country to bring their answers to a complex question: How will AI change the housing industry? Purlin shared its array of real estate AI tools, including the industry’s only FHA-compliant AI.

Release

April 17, 2024 by Chris Steege

Purlin is proud to be selected as a 2024 REACH Company for its suite of sector-leading Ai tools.

REACH is a unique technology scale-up program created by Second Century Ventures, the most active global fund in real estate technology. Backed by the National Association of Realtors®, REACH leverages the association’s 1.5 million members and an unparalleled network of executives within real estate and adjacent industries. The REACH program helps technology companies scale across the real estate vertical and its adjacent markets through education, mentorship, and market exposure.

Full release

April 12, 2021 by Chris Steege

Morgan Beller nails the parallel of Ai and bottled water, and the formula for Ai tech success in the linked piece, “Ai is Like Water.” (link below)

It reminded us of a favorite mantra at Purlin that links Ai to water in a another way. “Be water, my friend” suggested the immortal Bruce Lee, because water becomes the pot or a cup or a bottle and while conforming to its “vessel” it remains water with all of its properties.

Similarly, we believe the “vessel” is irrelevant to Ai doing its job. Our Ai products are designed to be agnostic of UI and to conform to our clients’ needs anywhere and everywhere they desire with a few simple lines of code. A real estate agent’s Ai can live on a lender’s site and connect pre-approvals to home recommendations. Or an escrow company’s Ai can receive orders and answer transaction-related questions on a brokerage’s site. The Ai still flows and dots are connected.

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