Girl Power: Purlin Data Science Expert Featured at Stanford’s 2021 WiDS Worldwide Conference

Global voice

Purlin data science tech star Hasmik Galstyan was featured as a Guest Speaker for the 2021 Women in Data Science (WiDS) Worldwide Conference.  The global initiative spanned 60+ countries, 150+ regional events, and included over 100,000 data science participants. Stanford University began hosting this event five years ago to inspire and educate data scientists worldwide, regardless of gender, and to support women in the field.  Purlin has shared this goal from inception, purveying the best possible global team without bias, while actively recruiting and developing top female talent.

AI with purpose

Hasmik’s presentation for the WiDS Worldwide Conference is part of the “Empowering Females through Capacity Building to promote technology in non-technology sectors” program, implemented by IFC (World Bank Group) and UK Government’s Good Governance Fund.  The project aims to assist in the development of an advanced understanding of the link between data science and politics, industry, government, engineering, etc., and to promote the role of female scientists in data science and their engagement in society.  Topics presented covered a wide range of domains from data ethics and privacy, healthcare, data visualization and more.

Hasmik is a key member of the Purlin technology team, responsible for creating the most advanced intelligent personalization software platform in real estate tech.  It deploys a unique combination of computer vision, image processing, natural language processing, machine learning, behavioral modeling, and AI to unlock value for brokers, agents and lenders through an intelligently personalized, premium experience.  She comes from Labz.AI, a leader in data-driven solutions powered by strong mathematical research, with a mission of bringing the benefits of AI to various industries and impacting millions of human lives.  The core and distinguishing tenet that rules all of Purlin’s development is the belief that AI must solve human problem with human solutions.  

Sponsorship worldwide

WiDS Corporate sponsors include Facebook, Intuit, Walmart Global Tech, Wells Fargo, IBM, General Motors, Google, MatchWorks, Microsoft, Total and SAP.  Stanford sponsors include Stanford Data Science, Stanford Institute for Computational and Mathematical Engineering (ICME) and Mobilize Center for Data Integration to Insight.

How AI combined with CRM accelerates lead conversion while building brand (through intelligent personalization)

Wise Agent and Purlin, leaders in real estate CRM and real estate AI, respectively, have found a way to change the lead generation conversation. From more leads, to better leads.  From higher conversion, to easier conversion.  From automation, to intelligent personalization. With the right combination CRM expertise and AI tools, agents can deepen their relationships with the clients from before they are leads to well after the transaction.  All of this with a lot less work.  The result is happier clients and better business.   

Connect early & personally 

With Purlin’s StyleExplorerTM agents can start creating a premium experience for potential clients even before they start comparing listings.  It also enables agents to connect, and self-promote, easily through Facebook and other social media platforms.

With a co-branded digital experience from Purlin, clients are immediately greeted by branded chat that will guide their search.  Purlin’s intelligent chat can help with the rest of the process (e.g., financing, neighborhood, etc.) through a mobile app.

Through a co-branded digital experience from Purlin, agents can offer buyers and sellers an incomparable visual exploration of homes on the market by style, feature and room.  Their clients can “peek” into neighbors’ homes and look inside the valuations of neighborhood comps, akin to doing their own virtual CMAs.  StyleExplorerTM learns as clients go, and uses intelligent personalization to continually make searches better based on search behaviors.  They feel empowered and looked after. The agent is the hero, and the whole experience is branded with the agent’s mark and smile. 

Evanston, IL agent Url can easily promote his or her local expertise  by posting intelligently personalized boards or listings, and use info gathered to help target audiences compliantly.

Engage socially

The intelligent personalization of StyleExplorerTM can be easily unleashed and amplified on social media.  Facebook and other social media sharing is embedded in the process, requiring no other applications or extra manual entry (see images below).  Agents can demonstrate their expertise and experience in a market by creating and posting boards based on styles, and even specific rooms, in specific neighborhoods.  Or they can post individual listings, beautifully packaged with complete details and links to take the transaction forward.  The new behavior and interest data collected through the experience improves the agent’s ability to create and powerfully target audiences compliantly.  

Nurture precisely

Wise Agent and Purlin work in harmony to help agents build relationships with their leads and clients. With Wise Agent’s management system, when a new potential client comes in from Purlin, agents can automatically add them to specific categories and drip campaigns based on their interactions within Purlin. 

Ultimately all of the details from lead interactions on Purlin will be included in their contact profile in Wise Agent. That way, everything an agent needs to know will be accessible in one place.  Centralization of client information allows agents to stay in touch with leads to build stronger relationships and convert them to paying customers. 

Wise Agent combined with Purlin adds more value to CRM by delivering more insight into who leads are and what they want, so agents can begin building stronger relationships.  

The remarkable effect of COVID on Days on Market and Listing Photos (image intelligence reveals insights)

DOM inspiration

What’s utterly unremarkable is the days on market trend for US home sales in 2020.  Despite COVID, its steady downward trend of more than a decade has continued unabated.  The explanation is certainly multivariate, probably inconclusive, and a subject for debate for sure.  Lot’s of factors are in play, like supply and demand trends, cheap financing, and virtual real estate tech, among others.

We took a look at listing photos. 

Secrets in the Image Data

Rather than cracking the “why,” our goal was to simply gather data on the “what happened as a result.”  Did the COVID-created sequestering change how sellers presented their homes, specifically the images they posted with their listings?

THERE ARE REMARKABLE EARLY INDICATIONS that our image intelligence reveals insights.  More than 2 years and millions of images of machine learning training allows our intelligent tech to recognize not only unique architectural styles but also room types.  We analyzed MLS data for California through 2020, including over 170,000 listing images, looking for patterns in seller behavior.  Relationships in the data are emerging.

We can say with statistical confidence that the average seller in California posted 15% more photos.  Not surprising.  What’s much more interesting is the types of photos that gain prevalence.  Exterior photos increased 38%.   “Other” interior rooms (meaning not bedrooms, baths, kitchens, dining rooms or living rooms),  increased by 33%.  Hmmm.  

You might draw anthropological conclusions about the sequester changing what “home” means and how to present it.  The master bedroom, kitchen island, and 3.5 baths are not enough.  It’s the other spaces that make life live-able when locked up that need representation.  You can’t hang out in restaurants but you can hang in your yard, so buyers need to visualize “getting out” safely.

It’s too early to provide really sexy and reliable correlations linking specific rooms to market valuations or bid-ask ratios.  But image intelligence reveals insights that we are only beginning to explore.  The image below provides a stimulating hint.  Stay tuned.   

This MLS picture of a lamp was correctly categorized by Purlin’s image intelligence technology as a bedroom.

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