How to find the right home without knowing what you like

Buyers finding a home by style want one that stands apart from the others; this image is a metaphor that simulates the emotional response, the excitement, of finding the perfect home

You like what only you like when you see it, even when you can’t put a finger on it. That one piece of fruit or flower in a field stands out and says choose me. Multiply that idea by a thousand when looking at homes in the sea of listing sameness. Imagine if you had a tool for finding a home using style, your own personal style …

Say you are looking for modern homes in Manhattan Beach, CA. Whether you are using home search site or an agent, most often homes for sale are picked for you. Very basic queries that deliver very basic results. You are left to choose which one creates the most tingles (or any?). We think this tradition is backwards. So we reversed it.

We created StyleExplorer to help you figure out what you like before forcing the “what do you want” question. It’s more than just a way for finding a home using style. It’s the first tech tool to allow you to compare the styles and decor of homes side-by-side. You can search every room, feature and view in a specific neighborhood so that there is no question which one to pick.

Image demonstrates on of the Purlin's StyleExporer's unique features when finding a home using style: displaying images side-by-side of interior rooms of different houses.

As you explore your preferences and “Peek” cool images, StyleExplorer keeps track of the details. It learns what you like to make your home searches more productive later. This unique personal style profile gets included in the overall search calculus of Purlin’s matching algorithm. That way when you search for a home to buy, your choices are not strictly defined by rational calculations and externalities. “Finding a home by style” means your consideration set is homes that you will likely like. Your search is through the unique lens of what you like, or, finding a home using style not choosing from options chosen for you.

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Real estate app that helps you discover and compare

Above the fold featured neighborhoods: Beverly Hills, Manhattan Beach, Santa Monica, Brentwood, Pasadena. Explore and view interiors of Modern, Mediterranean, Ranch,and other architectural styles of homes listed for sale and for rent.